Work — Web & Brand
TransFit Athens
A marketing site for a women's fitness studio in Athens, Georgia — hero, animated stat counters, full mobile build. From the practice's earlier web-and-ads era.
The brief
Marketing site for a women's fitness studio in Athens, Georgia — built in the practice's earlier web-and-ads era, back when Signalward was still Agency Meta. Kept on the record for continuity: the standard predates the shift to AI, and it didn't change with it.
A single landing page structured around a hero and a service navigation built to move visitors toward the studio's offerings without a click they didn't need. Two animated stat counters carry the credibility work — fifteen years in operation, five thousand-plus women reached — timed to register rather than flash past.
Mobile handled in full: three breakpoints, each tuned on its own terms rather than left to a framework default. Brand messaging built around why the studio exists, not only what it sells.
Delivered
A hero and service-navigation structure that moves visitors toward the studio's offerings.
Animated stat counters — 15 years in operation, 5,000+ women reached — triggered on scroll.
Section reveals timed to reading speed, not motion for its own sake.
A full three-breakpoint mobile build, each width tuned individually.
Brand messaging keyed to the studio's mission and voice.
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